Vultures SC
Client
Vulture’s Football Club (CEO Julio Sacramento)
Industry
Sports & Recreation Industry
Role
Brand Designer, Photographer, Web Designer
Created for
Desktop, Tablet, Mobile
Tools
Synopsis
I worked on developing and establishing the brand identity for Vultures Football Club. The founders, Julio Sacramento and Bryan Ferria, envisioned creating a professional soccer league beginning with a community-focused team that hosts an annual charity match. Proceeds from the match fund a scholarship at Ramapo University awarded to a first-generation student with the strongest essay and who meets other requirements. As the organization grows, the founders remain committed to supporting the community, providing opportunities for both boys and girls, and continuing to fund this scholarship.
Goals
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Increase awareness of the Vultures Football Club brand
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Encourage community participation and fan engagement
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Host charity tournaments to fund scholarships for first-generation students
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Develop a cohesive brand identity, including logo, apparel designs, and merchandise
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Create a website to sell merchandise, share the club’s mission, and connect with the community
Results
I designed the Vultures Football Club logo and overall brand identity, along with shirts and sweatshirt designs. I also began designing a website to sell merchandise and communicate the club’s mission and goals. These efforts have helped strengthen the club’s visibility, increase community engagement, and support fundraising initiatives for their scholarship program.
Phase 1: Brand and Digital Presence
I led the design and execution of the club’s website, overseeing layout, content structure, and visual design to ensure it accurately represents the brand and its mission. After months of planning, iteration, and refinement, the website is now fully launched and actively in use.
Phase 2: Social Media Growth and Engagement
I have contributed to the club’s growing online presence by creating and managing professional social media templates and content. While the CEO has provided guidance on certain visuals, I have taken the lead on capturing and editing the majority of professional photos and videos to help build engagement and recognition for the club.
Outcome & Impact
They’ve received significant traction and compliments toward their brand, helping them expand and improve their Wix website. The refreshed visuals and cohesive branding elevated their digital presence and inspired consistent brand standards for future projects.
Fonts
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Quarry Digger
BEIGE
HEX: #D2D4C8
RGB: 210, 212, 200
CMYK: 17, 11, 20, 0
GREEN
HEX: #05634d
RGB: 5, 99, 77
CMYK: 89, 37, 74, 28
BLACK
HEX: #272727
RGB: 39, 39, 39
CMYK: 71, 65, 64, 69
