Shop Heavenly Flower

Client

Industry

Fashion/E-commerce

Role

Graphic Designer

Created for

Print & Social Media

Tools

I began my career at Careiginal Designs as an intern after the CEO discovered my illustration reimagining the Powerpuff Girls with diverse representation. One of Careiginal’s clients, Jenni “JWoww” Farley from Jersey Shore, reached out for my first project for her brand, Shop Heavenly Flower. Following the successful launch of the design, which was sold through social media, the brand’s website, and its American Dream Mall location, I was invited to continue with the team and was subsequently hired full time.

Synopsis

At Careiginal Designs, I created a range of merchandise for Shop Heavenly Flower, drawing inspiration from current trends, the Jersey Shore, and themes of female empowerment and motherhood. My work included clothing items such as shirts, crewnecks, and sweatshirts, as well as merchandise mockups and daily Instagram stories designed to increase engagement and strengthen customer connection.

Goals

Increase merchandise sales connected to Jenni “JWoww” Farley’s Jersey Shore brand
Create a variety of appealing shirt designs that reflect current trends and the brand’s identity
Collaborate closely with the CEO to ensure designs aligned with brand vision and audience expectations

Results

Each design was developed in collaboration with the CEO and successfully launched across social media, the brand’s website, and the American Dream Mall location. The merchandise generated increased engagement, strengthened the brand’s connection with its audience, and contributed to higher sales for Shop Heavenly Flower.